Showing the Outdoor Industry You CAN Drink Responsibly
Klean Kanteen made a huge splash this year at the Outdoor Retailer (OR) tradeshow in Salt Lake City. The event showcases leading brands and companies in the outdoor market, exhibiting their newest products and meeting with others in the industry. The show is also a very festive, social atmosphere, featuring nightly "happy hours" in many of the booths.
We were happy to work with Patagonia and Osprey to introduce "plastic-free" happy hours this year. Each company sold a special edition Kanteen Steel Pint, with proceeds benefiting the Buffalo Field Campaign. The happy hours were a huge success, with extremely long lines, steel pints selling out quickly, and a lot of great industry buzz and excitement from one of the biggest crowds in OR history.
You may have heard rumors of the steel pint at events and music festivals this summer, like Pickathon and FloydFest. Another in Klean Kanteen's long line of solutions to single-use plastic. The 16oz Kanteen Steel Pint is durable, reusable, and dishwasher safe. Won't break like glass pints. Won't fill the garbage can or landfill like the ubiquitous red plastic cup.
The steel pint campaign was part of Outdoor Retailer's Green Steps Program, a concept that calls out companies adopting green practices in their product, policies and business tactics in and around the outdoor industry.
We were proud to show the outdoor industry that there are viable alternatives to single-use plastic. Part of our ongoing crusade to persuade individuals, organizations and global brands that they can help us lead the way with more sustainable solutions. So here's to change, one bottle and steel pint at a time!
New Klean Kanteen Tradeshow Booth
At this year's OR, we designed a new modular, eco-friendly tradeshow booth. Featuring a chandelier made out of reused 40oz Classics and track lighting from steel pints! We showcased our products and partners like the Breast Cancer Fund, Keep a Breast Foundation, VANS Warped Tour, 1% For the Planet and others.
Let Buffalo Roam
All of the proceeds from the sale of the steel pints went to benefit the Buffalo Field Campaign, who works to protect wild buffalo from slaughter and harassment in and around Yellowstone National Park.
All-Star Industry Jam
Klean Kanteen also sponsored the Outdoor Retailer All-Star Industry Jam, featuring bands comprised mostly of employees from various outdoor companies. The event was jam packed, selling out of steel pints and raising additional money and awareness for Buffalo Field.
Hosting by Canvas Dreams. © 2013 Klean Kanteen
