Thursday Getaway: Teaming Up with United By Blue for Clean Water
We're excited to be joining forces with an incredible brand and fellow leader in socially responsible business practice: United By Blue. We will be partnering with this sustainable apparel and accessories maker to release a series of five co-branded, stainless-steel products that, with each purchase, will remove a pound of trash from a river or ocean. The collaboration will hit stores in mid-July.
Brian Linton, Founder and President of United By Blue said, “bringing attention to our universal reliance on clean water and the impact of single-use plastics in our environment was a major reason why we started United By Blue. We’re very glad to have the opportunity to work together with another company that shares our passion toward clean water and the elimination of plastics.”
To kick-off the partnership, United By Blue and Klean Kanteen will participate in a full-day clean-up of Big Chico Creek with Klean company employees on Friday, May 13. Klean Kanteen will also donate 2500 insulated stainless steel pint cups to volunteers from across the country who participate in 2016 United By Blue clean-up efforts, with 35 scheduled nationally for the remainder of 2016.
“Klean Kanteen is excited to partner with fellow B-Corp United By Blue, to inspire grassroots action around issues we’re both passionate about: single use waste and clean water. A longtime 1% for the Planet member, our philosophy has always been grounded in environmental stewardship. As a business community, strength in numbers is incredibly important. Together with United By Blue, we can help people to take an active role as stewards to our planet and give back to the places we live and play,” says Michelle Kalberer, Co-Owner of Klean Kanteen.
Upon founding United By Blue in 2010, company founders wanted to instill a permanent culture of stewardship around healing our waterways and oceans. By associating each product sold with the removal of one pound of trash from waterways, United By Blue unites this mission with business objectives. United By Blue does not write checks or accept donations; rather the company fulfills the pledge through company-organized and hosted cleanups. Since 2010, United By Blue has hosted 147 cleanups in 23 states, with more than 4,000 volunteers removing 280,000 pounds of trash.