CHICO, Calif. (March 1, 2010) —Klean Kanteen® is proud to support Adventure Ecology's Plastiki Expedition, a handpicked crew of adventurers, scientists and creatives who will sail across the Pacific on the 'Plastiki' - a 60-foot catamaran made from reclaimed plastic bottles. Klean Kanteen will be selling a custom-designed, limited edition Mission Kanteen to support the crew on their expedition.
Adventure Ecology Founder and British environmentalist, David de Rothschild, skipper Jo Royle, co-skipper David Thomson, along with Olav and Josian Heyerdahl, are set to sail later this month on an ocean adventure of unrivalled proportions. The Plastiki will depart from San Francisco Bay, a short hundred miles downstream from Klean Kanteen in Chico, California. After passing under the iconic Golden Gate Bridge, the crew will navigate more than 11,000 miles and 100 days through a number of ecologically threatened regions, finally finishing their voyage in Australia's world-famous Sydney harbor.
"The limited edition Mission Kanteen is Klean Kanteen's way of celebrating and supporting Plastiki on her voyage with funds and action," stated Klean Kanteen Marketing Director Scott Rolfson. "Their vessel works towards eliminating plastic waste from our planet, and so does ours."
The goal of Adventure Ecology's Plastiki is not only to encourage the world to reduce, reuse and recycle more of its natural resources, but fundamentally to re-think waste as a resource. It is such a re-think that will ultimately help to promote and provide stepping-stones for individuals, industry and businesses to move towards a smarter, more sustainable "Planet 2.0" way of living.
"After finding plastic on the beach, I have tried to explain to my daughter that there are vast areas over the horizon literally covered in more plastic," stated Klean Kanteen Owner Jeff Cresswell. "I am hoping that following the Plastiki's progress will help her connect the dots and understand one reason why we avoid plastic in our house whenever possible."
During this epic ocean voyage, the Plastiki will sail through some of our ocean's most remote and fragile ecosystems, witnessing and sharing the overwhelming effects of global warming and waste on ecosystems and our planet's inhabitants. Supported by Adventure Ecology's network of global supporters and institutions, the Plastiki aims to use the expedition to heighten worldwide consciousness of the extreme challenges that our oceans and their inhabitants face due to excessive plastic pollution, over-fishing and a rapidly changing climate.
The limited edition Mission Kanteen will be sold online through www.kleankanteen.com and features a Plastiki mission tattoo graphic on the front and Plastiki and Klean Kanteen logos on the back. $8 from the sale of each bottle goes to support the Plastiki's voyage and her foundation's education mission.