Event Spotlight: Festy

Klean Kanteen Shares the Reusable Experience with Festy

We teamed up the The Festy Experience to bring reusable solutions to Central Virginia. In August of 2009, The Infamous Stringdusters played the Brew Ridge Trail Music Festival on the ground of Devil's Backbone Brewery in Nelson County, VA. They had wanted to create a festival and it became obvious that the location in Nelson was perfect. The group used the place-holder name "The Festy", a common and generic term used to describe a festival, but wanted to create the right "experience" for the event to be successful and sustainable.  As planning continued, the name The Festy Experience took hold…and the rest is history. Kudos to the Infamous Stringdusters, who help organize the event, for their efforts to reduce the waste at this fabulous three-day music festival. We are proud to work with them and continue to spread the message of sustainability to other events, helping reducing single-use, one reusable pint and Kanteen at a time.

Event Facts

  • Founded: 2009
  • Klean: 4 years
  • Location:
    Nelson, VA
  • Attendees: 10,000
  • Pint Cups: 3,000
  • Water Served: N/A


  • Single-Use Water Bottles: N/A*
  • Plastic Cups: 15,000 /yr*
*estimates based on event usage data, free water stations metered, and pint cups sold.

Clean Water

At our main free water refill station, we were able to tap into the same artesian well used by the onsite Devil's Backbone Brewery, providing the same cold, clear water that goes into their beer!

Admission Bonus

Festy implemented the steel pint cup as part of their weekend ticket package, so people received the special edition cups with their event entry. Just another way to introduce Cup Karma!

Biking and More

One unique thing about Festy is that there is mountain biking, camping, hiking and other activities literally right on the festival grounds! A true weekend experience with music, beer, and fun for all ages.

Photo Gallery